Specific claims
Sellers must name the material, process or certification behind a claim. Broad labels such as ‘green’ or ‘planet friendly’ are not enough on their own.
Marketplace standards
Less vague.
More accountable.
Our approach to sustainability begins with information customers can inspect and standards sellers can follow—not claims we cannot prove.
Our position
Last reviewed July 2026
There is no single sustainable product.
Materials, production, transport, use and end-of-life all carry different impacts. A marketplace cannot responsibly collapse those trade-offs into one unqualified label.
Aurela’s role is to require clearer disclosure, challenge unsupported claims, and make credible evidence easier to understand. These standards describe the framework we are building; publication here does not mean every current listing has already completed verification.
How claims should work
Evidence before badges
Composition, origin and certification claims should be supported by current documentation. A badge should summarise evidence, never replace it.
Clear responsibility
Every listing should distinguish what applies to the product, its packaging and its delivery. Improvement in one area cannot stand in for the whole lifecycle.
Seller disclosure
What sellers are expected to provide.
Requirements will be enforced through listing fields, evidence review and marketplace moderation as those systems are introduced.
- Declare fibre composition and known blends accurately
- Identify the basis and scope of environmental claims
- Keep certification and supplier evidence available for review
- Provide useful care guidance and avoid exaggerated durability claims
- Update a listing when materials, suppliers or processes change
Materials & restrictions
Evidence determines what customers see.
A future product-level framework will separate verified certification, seller-documented attributes and unverified descriptions. Restricted and prohibited materials or processes will follow applicable law and Aurela’s listing policy.
View listing restrictionsPackaging & delivery
Measure before promising.
We intend to collect packaging type, shipment origin and fulfilment method separately. Until measurement is reliable, Aurela will not present a platform-wide carbon-neutral or low-impact delivery claim.
Accountability roadmap
What comes next must be measurable.
Structured listing data
Material composition, claim scope, evidence status and care become distinct product fields.
Review & enforcement
Document checks, expiry dates, reporting tools and consequences for repeated misleading claims.
Marketplace reporting
Publish coverage, rejected claims and packaging data only after the underlying information is dependable.
A standard should be open to challenge.
If a product claim appears unclear or unsupported, contact customer care with the listing URL and the claim in question. Reports should trigger review; they do not automatically prove wrongdoing.
Contact customer care